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Girl in a jacket
WE’RE JUST GETTING STARTED
In 2020, Eddie Bauer turned 100. From designing the first patented down jacket in America to outfitting the first American ascent of Mt. Everest, we’ve built quite a legacy of inspiration, innovation, and exploration over the past century. As we look forward to the next 100 years, our mission is to inspire and enable everyone to connect with the outdoors and to outfit their adventures with clothing and gear that’s accessible to all.

OUR STORY
Eddie Bauer was a Seattle native who grew up hunting and fishing in the forests and mountains of the Pacific Northwest. His overriding passion was outdoor adventure. Because he was inspired by nature and by anyone who was willing to share their knowledge with him, Bauer’s Sport Shop (which he opened in 1920) was not just a place where people purchased clothing and gear, it was a community hub where folks gathered to share their wisdom and talk about their experiences in the outdoors. Following in his footsteps, we are working to make the outdoors a more inclusive community. We believe that nature has the power to regenerate, to inspire, to heal, and to bring joy to everyone who experiences it.
OUR VISION
To inspire, enable, and empower everyone to experience the outdoors and live their adventure.
Girl in a jacket
WE’RE JUST GETTING STARTED
In 2020, Eddie Bauer turned 100. From designing the first patented down jacket in America to outfitting the first American ascent of Mt. Everest, we’ve built quite a legacy of inspiration, innovation, and exploration over the past century. As we look forward to the next 100 years, our mission is to inspire and enable everyone to connect with the outdoors and to outfit their adventures with clothing and gear that’s accessible to all.
OUR STORY
Eddie Bauer was a Seattle native who grew up hunting and fishing in the forests and mountains of the Pacific Northwest. His overriding passion was outdoor adventure. He was inspired by nature, and welcomed anyone and everyone who was interested in the outdoors. Bauer’s Sports Shop (which he opened in 1920) was not just a place where people purchased clothing and gear, it was a community hub where folks gathered to share their wisdom, learn, and talk about their experiences in the outdoors. Following in his footsteps, we are working to make the outdoors a more inclusive community. We believe that nature has the power to regenerate, to inspire, to heal, and to bring joy to everyone who experiences it.
OUR VISION
To inspire, enable, and empower everyone to experience the outdoors and live their adventure.
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